“There Aren’t Enough People Searching in a Town Our Size”
We hear this one from good men in small places. The congregation meets in a county of four thousand, or a farming community where everybody already knows everybody, and the
We hear this one from good men in small places. The congregation meets in a county of four thousand, or a farming community where everybody already knows everybody, and the
A message comes in. Somebody found your congregation online, read a little, watched something, and now they’ve written to say they’d like to know more.
Somebody in your congregation has almost certainly said it. There are website builders now where you drag things around, pick a template, and have something live by Saturday. They cost
Something about this question makes most of us wince, and it’s worth taking that reaction seriously before we talk about anything practical.
Most congregations have no real idea whether their online presence is working. Not because anyone is careless, but because nobody has ever sat down and checked. And vague uncertainty is
A congregation sets up a page, posts faithfully for a few months, and watches almost nothing happen. A handful of likes, always from the same dozen members. Eventually somebody concludes
It’s a fair thing to say, and we hear it often. The congregation built a site some years back, it’s still up, and the question of being online feels settled.
A lot of congregations know their current website or member platform isn’t serving them well. They’ve known it for a while. And they stay anyway.
Something has shifted in how people look for answers, and most congregations haven’t caught up to it yet.