
What Baptisms and Visitor Trends Tell Us About How People Find Churches Today
The data is worth looking at. So are the stories.

The data is worth looking at. So are the stories.

Most churches have a welcome page. Very few have one that works. Here’s the difference — and how to fix it.
There are two kinds of websites for churches of Christ — one built for members, one built for seekers. If your goal is to reach more people for Christ, here’s
Most congregations approach digital outreach with effort but no system. The ones that consistently reach new people online aren’t necessarily the biggest — they’re the ones with a framework.
Thousands of faithful congregations are doing the hard work of teaching the Gospel — and remaining completely invisible to the people in their own community who are actively searching online

It’s a fair question — and it deserves a thoughtful, honest answer. Not a dismissal, and not a pep talk. Let’s actually think through this together.

Traditional outreach methods served the church faithfully for decades. But the world changed. Here’s an honest look at why — and a practical path forward.

What Jesus commanded in Matthew 28 still applies today — it just looks a little different in 2026.